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the iab digitalsummit16.3.17Powered by Accenture Interactive

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the iab digitalsummit16.3.17Powered by Accenture Interactive

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The digital marketing and media industry is growing and evolving faster than ever. The annual IAB Digital Summit gathers marketers, advertising executives, publishers, and technologists  together to share insights about the reinvention of media, platforms, creative, and business models. The need for creative storytelling, built upon emotional connection that compels consumers to action, is immutable. How we get there has been forever disrupted by digital, as consumers have never had more control.

the fees

summit tickets

standard

R1,950

soldout

iab member

R1,690

soldout

bookmarks tickets

bookmarks & after party

R1,090

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after party only

R250

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* ts & cs apply

the programme

Digital is evolving at lightning speed and, in line with international trends, it is moving from conveying a message to creating an experience. The Summit speakers will present on several international trends including those that are most current in our market. Topics included (may be subject to change): Please check our social feeds for updates.

Segment 1

Keynote – Didier Uljasz, Accenture Digital Marketing Lead for Middle East and Africa: The art of knowing me the customer genome & the future state of personalization: By leveraging customer insight business can channel detailed customer data into real impact, Accenture Interactive shows us how

Segment 2

Keynote, (IAB Global) Alexandra Salomon, Director International, IAB Washington D.C. – The Four Principals of Great Advertising

Segment 3

Davin Phillips, CSA I am the architect of my world: How mobile and streaming is set to change the way brands can remain relevant in the digital world

Segment 4

Ferial Haffajee, Editor-at-large HuffPost SA – Fake news and the importance in investing in good quality journalism and content.

Segment 5

Ryan Smith, IAB Measurement Council – The future of digitised media measurement

Segment 6

Melissa Attree – Creative Director – Ogilvy PR Cape Town Key trends that will disrupt the content marketing space over the next year

Segment 7

Hendri Lategan, CEO Swipe – 2020 Vision: A look at the Technologies that will Shape our Lives in the Decade to Come

Segment 8

Jessy Severins, Monetisation Yield & Product manager for eBay Classifieds Group – Customers are going digital, how should advertisers follow their lead?

Segment 9

Tbo Touch lead the way as a key driver of change towards a movement that would allow students easier access to study material, afford equal opportunity to job seekers and entrepreneurial skills development for all through #datamustfall

Segment 10

Leonel Silva, Director, Media Partnerships EMEA at Celtra, Inc – Mobile is shaping the best of advertising; find out how

Segment 11

Fahmeeda Cassim-Surtee, Group Marketing and Sales Director DSTV – Our Perfect Wedding : When Digital Marries TV

Segment 12

Lee Naik, CEO TransUnion – Internet: Basic human right or competitive advantage? Lee will share practical advice on how to change your business model to drive your competitive advantage in this increasingly digital world.

Segment 13

Thebe Ikalafeng, Building Great African Brands and Reputations in the Digital Age

Segment 14

John Sanei, Trend Specialist. The Gamification of Everything

Segment 15

Fiona Buchner – IAB Transformation & Education Council progress & the MAC Charter

Senior Director, International

Senior Director, International

Alexandra Salomon

Senior Director, International

Alexandra Salomon

Senior Director, International

Experience with multiple global brands including AOL, Yahoo, Zinio, Disney Publishing WW and LivingSocial, Alexandra’s finger is on the pulse of IAB’s global initiatives, benchmark and trends.

Executive Director, CSA.global

Executive Director, CSA.global

Davin Phillips

Executive Director, CSA.global

Davin Phillips

Executive Director, CSA.global

I AM THE ARCHITECT OF MY WORLD: how mobile and streaming is set to change the way brands can remain relevant in the digital world

Today, 32% of all news is consumed by peer-to-peer connectivity and, with live streaming becoming even more innovative, that number is only going to increase. Add to this the growth of mobile in Africa and the Internet of Things – where all your devices are connected – consumers are not limited by physical location, hardware or time but, rather, can tap into an infinite source of information at a click of a button. What this means is that while brands can now connect with more people, more often, a simple TVC no longer works. To stay relevant, brands need to be selective and there is no better way than by connecting with artists & influencers, who are set to become 21st Century-style media conglomerates, empowered by mobile convenience. Welcome to a world where content is what mobilises an audience.

Didier Uljasz

Didier Uljasz

Didier Uljasz

Digital Marketing Lead for Middle East and Africa

Didier has a passion for using big data to derive customer insights. As a Digital Marketing Lead at Accenture Interactive and based in Dubai, Didier leads the agency’s Personalisation practice across Europe, Africa and South America. He is working with organisations across various industries to develop deep understanding of their customers and how to make use of technology to offer individualised marketing and experiences.

Didier Uljasz

Didier Uljasz

Didier Uljasz

Director of Sales and Marketing - DStv Media Sales

Director of Sales and Marketing - DStv Media Sales

Fahmeeda Cassim-Surtee

Fahmeeda Cassim-Surtee has been involved in the media industry for over 20 years. She joined the Multichoice group in 1998 and has since then held a variety of positions within DStv Media Sales, the advertising and sponsorship arm for the business. Apart from daily operations, Fahmeeda is also responsible for finding new ways to retain advertisers and sponsors and devise sales strategies for the future sustainability of the business.
She holds a variety of qualifications, in media management, strategic marketing, business management, and journalism.

Director of Sales and Marketing - DStv Media Sales

Fahmeeda Cassim-Surtee

Director of Sales and Marketing - DStv Media Sales

Editor

Editor

Ferial Hafajee

Editor

Ferial Hafajee

Editor

South African editor with 24 years’ experience as in-field journalist, live radio and television production as well as various executive roles.
I am a moderator with the Aspen Global Leadership Network; a board member of the World Editors Forum, a board member with Gender Links and chair of the judging panel of CNN/Multichoice African journalist of the year awards. With political and financial journalism experience, I have good analytical skills and deep contacts, experiences and networks across our continent and globally.

Director: Fiona Buchner Consulting

Director: Fiona Buchner Consulting

Fiona Buchner

Director: Fiona Buchner Consulting

Fiona Buchner

Director: Fiona Buchner Consulting

Fiona Buchner is a Marketing Strategist with over 20 years’ experience in marketing, the vast majority of which has been in the digital space having started her career in digital, being the Brand Executive for www.jobs.co.za and moving onto work on Liberty Life’s Ecommerce venture, becoming Managing Director of Peppers ad Rogers Group South Africa, working for Osiris as Head of Retention Marketing for 15 of their international online brands and heading up South African Tourism eMarketing division before leaving the corporate environment to run her our consulting company. In her consulting capacity, she has worked on numerous brands – online and traditional, both from an agency side, a customer side and as a strategic business facilitator.

CEO - swipe

CEO - swipe

Hendri Lategan

CEO - swipe

Hendri Lategan

CEO - swipe

Ad Operations and Yield Manager

Ad Operations and Yield Manager

Jessy Severins

Jessy Severins is the Ad Operations and Yield Manager for Gumtree South Africa and Vivanuncios. She is passionate about the online and digital industry, with extensive knowledge about different adservers as well as programmatic, web and mobile advertising. She holds a bachelors’ degree in Business Communication, International Media and Entertainment Management from NHTV Breda University.

Ad Operations and Yield Manager

Jessy Severins

Ad Operations and Yield Manager

John Sanei

John Sanei

John Sanei

John Sanei

John Sanei

John Sanei

John is a trend specialist, business strategist, public speaker, businessman and entrepreneur, working with clients across industries and around the world with over 20 years’ experience.

CEO

CEO

Josephine Buys

CEO

Josephine Buys

CEO

Media and marketing pioneer Josephine Buys has embraced digital across industries and platforms in sales, marketing, brand development and e-commerce. Her strategic intuition and infectious energy have helped organisations effect real and lasting change in the digital space. At the IAB SA she builds awareness of the organisation’s core purpose, instilling confidence in and ultimately increasing revenue for the South African digital industry by promoting standards and accelerating the growth of digital media. She also works to address the shortage of digital professionals in the workforce through education and transformation.

Head of Global Operations - Webfluential

Head of Global Operations - Webfluential

Kirsty Sharman

Kirsty has built a career around all things digital. She was listed as one of the South African Women making waves in the tech industry and was selected within Mail & Guardian’s Top 200 Young South Africans. Currently the Head of Global Operations at Webfluential: A leading global influencer marketing technology platform.

Head of Global Operations - Webfluential

Kirsty Sharman

Head of Global Operations - Webfluential

Lee Naik

Lee Naik

Lee Naik

Seasoned technology and digital strategist, public speaker and thought leader.

Lee Naik

Lee Naik

Lee Naik

Leonel Silva

Leonel Silva

Leonel Silva

Leonel Silva

Leonel Silva

Leonel Silva

Leonel is responsible for educating programmatic partners and publishers in EMEA to improve the quality of their display and video advertising as Director of Media Partnerships. Prior to joining Celtra, Leonel headed up all non-UK EMEA expansion of mobile DSP at StrikeAd and worked as an analyst and consultant in Spain and Portugal.
Originally born in South Africa, Leonel has lived and worked in Portugal, Spain, Sweden, Netherlands, and the UK.

Melissa Attree

Melissa Attree

Melissa Attree

Melissa Attree

Melissa Attree

Melissa Attree

Melissa Attree @melattree is the Creative Director at Ogilvy PR in Cape Town. She has worked in the communications industry as a marketer and social media professional for 20 years and is fascinated with the bright, shiny thing called the internet.
During her career Mel has worked on brands like ABSA, Adidas, Big Blue, 5FM, Gumtree, MasterCard, Nando’s, Nedbank, Revlon, SAA, South African Breweries, Toyota, Unilever, Vodacom, Volkswagen and Woolworths.

IAB SA Head of Measurement (Silverstone)

IAB SA Head of Measurement (Silverstone)

Ryan Smit

Ryan has been actively involved in data, analytics and strategy for over 10 years, across a number of different roles. He joined Silverstone in 2015 as Analytics Director in order to enhance and manage the data and analytics strategies across business operations in Africa and the Caribbean. He has recently been made Chief Strategic Officer, which has expanded his responsibilities to include group-wide strategic planning and business development. Ryan is also the Analytics Lead for Adjoin Media, and is responsible for utilizing data management platforms to build out valuable audiences for the project.

IAB SA Head of Measurement (Silverstone)

Ryan Smit

IAB SA Head of Measurement (Silverstone)

Tbo Touch

Tbo Touch

Tbo Touch

Thabo Molefe developed an entrepreneurial spirit very early in his life when he founded the Entrepreneurs Club in High School where he received an award in Business Skills supported First National Bank at General Smuts High School. In late1997 he relocated to the US and furthered studied in New York. Showbiz has always been Touch’s faculty even though he majored in Marketing at Bond university.

Tbo Touch

Tbo Touch

Tbo Touch

Thebe Ikalafeng

Thebe Ikalafeng

Thebe Ikalafeng

Thebe Ikalafeng

Thebe Ikalafeng

Thebe Ikalafeng

Named one of the ‘100 Most Influential Africans’, he has been to over 50 countries across Africa and the world and worked on over 100 brands across nation, city, corporate, consumer, political and institutional brands that shape the African brand and reputation.

Group Chief Executive Officer of Avatar Investment Holdings and Avatar360 Group

Group Chief Executive Officer of Avatar Investment Holdings and Avatar360 Group

Zibusiso Mkhwanazi

Group Chief Executive Officer of Avatar Investment Holdings and Avatar360 Group

Zibusiso Mkhwanazi

Group Chief Executive Officer of Avatar Investment Holdings and Avatar360 Group

Group Chief Executive Officer of Avatar Investment Holdings and Avatar360 Group

Zibusiso Mkhwanazi co-founded Johannesburg and Cape Town-based integrated agency AVATAR in 2012.

After just four years in the industry, AVATAR has been voted the Medium Advertising Agency of the Year for 2017 by Financial Mail and was also runner-up for the Most Digitally Integrated Ad Agency in South Africa award by MarkLives in 2017.

Zibusiso was voted among the top four most admired advertising agency bosses in South Africa by the marketing industry in 2017. His holding company’s investments in the marketing industry include shares in M&C Saatchi Abel, Creative Spark, M&C Saatchi Connect, M&C Saatchi Africa and Dalmatian Advertising.

One of his major achievements was being selected as one of the World Economic Forum’s Young Global Leaders. It is a position that places him in an elite group that includes the founders of Facebook, Twitter, and YouTube.

Zibusiso has attended leadership programmes at two Ivy League universities, namely Harvard and Yale.

He is the founder of David’s League, a mentorship programme in Tsakane that balances issues of spirituality and business and has had over 500 small businesses come through its doors

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about us

About us

The power of digital, has shifted to the hands of an increasingly liquid consumer – reshaping relationships among platforms, publishers and advertising.  Consumers have never had more control. Their eyeballs, their swipes and their expectations are leading the charge for seamlessly integrated, aesthetically pleasing, value added content and brand experiences. The ability of our industry to deliver resonant storytelling, powered by meaningful data, across all platforms and screens has never been more important.

The IAB Digital Summit explores The Power of Digital  with an exceptional and insightful line up of luminaries from across the marketing and media ecosystem. Our program for the day will uncover the tremendous opportunities and avoidable pitfalls that face brands, agencies, publishers, ad tech and educators  in a landscape forever disrupted by digital.

We have gathered industry leaders who will impart lessons learned from the frontlines of advertising’s reinvention and deliver laser point insights including co-creating agencies of the future to shepherd growth and innovation for brands,  breakthrough technologies such as location based gaming, data through a digital lens, the importance of premium digital content across all screens. How agencies and brands can rise to the challenge of the new media landscape by earning consumers trust, driving innovation and delivering experiences that harness the convergence of the digital and physical worlds.

The IAB Digital Summit, an essential industry gathering of keynotes, master classes and networking, is followed by the Bookmark Awards on 16th March 2017 at The Galleria in Sandton. It is significant that in 2017  South Africa’s third IAB Digital Summit, is on the African continent when considering many trend forecasts predict that the highest % of the next billion online is expected to come from Africa. We look forward seeing you, our valued IAB members, the cream of South Africa’s Digirati, at the 3rd annual IAB Digital Summit to explore the latest thinking and innovation in digital.

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